How long has your idea been in your head, how long have you been thinking about the possibilities, the other life that waits on the other side if you just launched that business? If you have an idea for a new thing but not sure how to move forward you are in good company.

With today’s environment, It has never been easier to launch a new venture. But, that does not mean it is a good idea to rush in, create a logo, build your website, invest in mockups, prototypes and the most dangerous of all .. start your ad spend without first knowing if your idea actually works. Sometimes an idea just needs a small tweak to go from potential failure to success.

Whether you are looking to create a side hustle, your new primary income or building an empire, wouldn’t it be amazing if you could learn these market lessons before you invest and launch. 

There are hundreds, no thousands of gurus, experts, consultants who want you to just do it. Jump in, launch your business, 10x, 100x promises are everywhere but if your idea is flawed, then there is nothing to 100x. Your priority is to make sure you have something people want, that fills a gap and that you can deliver (at a profit).. then, think about 10x and 100x. Don’t just do it.

There is a method and a model that makes it easy to get your idea out of your head and model it, test it, optimise it and know where it fits in the market.

The Idea Method is the new way to rapidly model your idea to fully understand all of the moving parts, a structured way to test and shape your idea and to optimise it’s potential before committing to a launch. Don’t wing it or go it alone.

When you launch your venture, have confidence that there is a demand for your idea, the operations are not going to let you down, and that you are investing yourself in a profitable idea.

Whether you are seeking investors, partners or just customers, demonstrating a well formed and tested idea will …